PROJECT

Fall Digital Book

CLIENT

Holt Renfrew

BRAND

Holt Renfrew

Target: Affluent Chinese

Market: Canada

Objectives

  • To drive unique visitors to Holt Renfrew’s digital books for the Fall season
  • To attract and drive traffic in-store by positioning Client Brand as THE shopping destination for ready-to-wear/contemporary fashions and accessories, footwear, and beauty products

Strategy

  1. Communicate the key message online at mass using China-based ad network (AdChina)
  2. Capture attention and generate unique user interest on popular local Chinese websites
  3. Amplify the key message through social sharing on Sina Weibo and other local BBS Forums

Results

  • Generated a total of 4410 visits to the Chinese fall digital book
  • New visitors accounted for an average of 69% of all visits