PROJECT

Time to Hug

PARTNER AGENCY

Monsoon Communications

CLIENT

Kimberly Clark

BRAND

Huggies

SERVICES

Strategic Planning
Content Curation
Community Management
Analytics
Social Amplification
Integrated Advertising/Media

Target:

Chinese Expectant and New Mothers

Market:

Toronto & Vancouver

Objectives:

Develop an integrated campaign targeted at the Chinese consumer, with the primary objective of educating attendees on the effectiveness of Huggies diapers and invoking an emotional bond between new mothers and their baby.