PROJECT

Huggies Shopper Marketing

PARTNER AGENCY

Monsoon Communications

CLIENT

Kimberly Clark (Huggies)

BRAND

Huggies Little Movers
Slip-On

SERVICES

Communications Strategy
Media Planning & Buying

CREDIT

Eugene Chan, Creative Director
Monsoon Communications,
Multicultural Agency of Kimberly Clark (Huggies)


Target:

Chinese Mothers 25+

Market:

Toronto & Vancouver

Objective:

Drive increased purchase of Huggies products at retail.