PROJECT

Holiday Beauty Campaign

CLIENT

Shoppers Drug Mart

BRAND

beautyBOUTIQUE

SERVICES

Communications Strategy
Creative Development
Media Planning & Buying
Event & Activation

Target:

Young & Affluent - Chinese females aged 15-34
Aspiring Immigrant – Chinese females aged 35-55

Market:

Toronto

Objectives:

(1) Position Beauty Boutique as the #1 destination for holiday beauty and gift giving while reinforcing value propositions of Health, Beauty, and Convenience. (2) Drive new customer acquisitions via building brand presence and awareness (3) Strengthen affinity towards the Beauty Boutique brand by connecting with Chinese customers through grassroots events.