PROJECT

Auntie's Visit

CLIENT

Monsoon Communications

BRAND

Real Canadian Superstore

SERVICES

Consumer Insights
Localization

CREDIT

Sensu Communications,
Chinese Strategy
Monsoon Communications,
Multicultural Agency of Record to Loblaw Companies Ltd.
Cloud 9 Communications, Production Company

When a beloved family member comes to visit, Real Canadian Superstore is the ideal shopping venue for your family.

As an original concept created by Monsoon Communications, Sensu Communications provided their consultation and insights regarding the adaptability of Auntie Visits for the Chinese market.

Further consumer research was conducted via 1-on-1 in-depth interviews with a group of 10 Chinese consumers that matched the target audience criteria of Real Canadian Superstore. Sensu's team was also on-set during the commercial production to provide consultation and advice.